Over the past many decades, the Indian history has witnessed countless attacks on culture, traditions and roots of Indian society. These malicious attacks were intended to disturb the social and traditional patterns of India and gradually create a background for deterioration of values, principles and character of Indians. This was envisioned as a perfect masterplan to not just rule the inhabitants of India politically but to dominate India psychologically by demolishing their faith on what was earlier their pride.

These meticulously planned invasions definitely have been successful to some extent. Nowadays, we notice that most Indians are struck with ‘Identity Crisis’ syndrome. Identity Crisis is symptomized by the fact that our Indian youths feel ashamed in following their timesless ancient vedic culture and in embracing the symbols of sanatana dharma. Despite of carrying the legacy of an unparalleled civilization that has been instrumental in shaping the modern-day world, it is unfortunate to see that we do not recognize the worth of the intangible assets that we possess. Our situation is similar to that of a poor man who is sitting on a throne of jewels but crying for broken pieces of glasses.

On the other hand, we see that Indians nowadays feel very happy in blindly aping the western culture. Driven by the influence of negative and non-constructive forces, they are graduallybecoming disconnected from their roots. We are well-versed with the fact when a tree becomes disconnected from its roots, it dries up soon because of being deprived of nourishment. Similarly, Indians are gradually becoming hollow and weak internally and externally due to their lack of connectivity with the basics. Also, we see that all over the world, many countries have thrived by leveraging the power of culture.

After minutely analyzing the aforementioned points, we can safely conclude that the role of culture is indispensable in connecting the society in one thread. Also, it is an essential element to restore the real identity of sanatani hindus. This triggers the need of a culture revival and it must start at the earliest. We can’t be a mute spectator and allow the destructive powers to establish the regime of their vested interests. The need of the hour is that staunch followers of sanatana dharma must blow their trumpets in unison and become the voice of the hindus. Then, a cultural renaissance of
sanatana dharma will no longer remain a distant dream.

Understanding this, a group of hardworking and selfless youths have come with a unique concept entitled ‘Brandhindu.’ Brandhindu aims to take the selfless mission of cultural reawakening in modern youth by pragmatic presentation of Indian culture, traditions and symbols in a unique and palatable manner without diluting the essence of the principles. We also look forward to confront various negatively influential forces by pushing our agenda nicely and vociferously. Our team strongly believes in the notion of drawing a bigger parallel line along a line and we are confident that Brandhindu will make a mark in the days to come. Our sincere efforts will bear definitely bear fruits.